Bud Light Drinkability – Audio Branding

Sonixphere / Bud Light Drinkability – Audio Branding

Bud Light Drinkability – Audio Branding

Sonixphere created the Audio Branding of Bud Light’s hugely successful “Drinkability” campaign.  What truly made this campaign stand out was that no standard “beer pour” sound effects were used.  Instead, Sonixphere aimed to create a unique, refreshing sonic identity that captured the feeling and essence of drinkability without resorting to clichéd sound effects.

Agency

DDB

Category

Audio Branding

Tags

Audio Branding, Beer, Beverage, Experimental Sound Design, Sonic ID, Sound Design