Columbia Sportswear – Ice Course

Sonixphere / Columbia Sportswear – Ice Course

Columbia Sportswear – Ice Course

Columbia Sportswear needed an over-the-top introduction to their newest line of cold-weather clothing, and they did so by teaming up with Sonixphere and the Dutch daredevil Wim Hof!  Sonixphere’s wickedly cool, industrial-rock score served to amplify the feelings of extreme cold that Columbia’s OmniHeat outerwear can protect against.

Agency

Butler, Shine, Stern & Partners

Category

Music for Commercials

Tags

Fashion & Apparel, Music for Commercials, Rock