JCPenney “It’s All Inside” Mnemonic

Sonixphere / JCPenney “It’s All Inside” Mnemonic

JCPenney “It’s All Inside” Mnemonic

“It’s All Inside” became the international calling card for JCPenney.  The mnemonic is one of the most recognizable in the world, and serves as a primary example of Sonixphere’s audio branding expertise.

Agency

DDB

Category

Audio Branding

Tags

Audio Branding, Fashion & Apparel, Mnemonic, Sonic ID