Sonixphere is an award-winning music production company specializing in Original Music, Audio Branding, Library Music, TV Music, Branded Content, and Sound Design. We are one of the most diversified music houses in the country, with an amazing composer roster. Our Library Music contains thousands of licensable tracks covering nearly every genre imaginable.

We always do whatever it takes to make our clients happy, and we never take your business for granted.

Bud Light Drinkability – Audio Branding

Sonixphere / Bud Light Drinkability – Audio Branding

Bud Light Drinkability – Audio Branding

Sonixphere created the Audio Branding of Bud Light’s hugely successful “Drinkability” campaign.  What truly made this campaign stand out was that no standard “beer pour” sound effects were used.  Instead, Sonixphere aimed to create a unique, refreshing sonic identity that captured the feeling and essence of drinkability without resorting to clichéd sound effects.




Audio Branding


Audio Branding, Beer, Beverage, Experimental Sound Design, Sonic ID, Sound Design