Columbia Sportswear needed an over-the-top introduction to their newest line of cold-weather clothing, and they did so by teaming up with Sonixphere and the Dutch daredevil Wim Hof! Sonixphere created a chilling string quartet score that served to amplify the feelings of extreme cold that Columbia’s OmniHeat outerwear can protect against.
Butler, Shine, Stern & Partners
Featured Work, Music for Commercials