Sears Optical – Doer Dad

Sonixphere / Sears Optical – Doer Dad

Sears Optical – Doer Dad

The music used in commercials is one of the most important elements in an advertisement’s success or failure.  It’s quickest way to connect with consumers.  In Sears Optical’s “Doer Dads,” Sonixphere’s organic approach to the music helps tell the story of a father and his daughter.


Energy BBDO


Music for Commercials


Acoustic, Minimal, Music for Commercials, Organic